Hardware startups have often struggled to get funding, but Damon Bonser of British Design Fund is trying to change that. In this episode, he talks about his experiences and how hardware can be more attractive than many investors think.
The first half of our discussion focuses on how companies can mitigate risk. Damon discusses how he avoids investing in a warehouse of unsold goods, focusing instead on more normal VC ideas of satisfying customer needs by getting the product into their hands early on.
We discuss how and when companies should tool up and start production. We also talk about where, with Damon highlighting how reshoring into the UK is starting again, especially post pandemic. We also talk about intellectual property and how to protect it.
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Visit the British Design Fund website.
Rebel Ideas by Matthew Syed
Damon Bonser is the Founder and CEO of the British Design Fund. He is a serial entrepreneur with over 20 years’ experience building and running product development and manufacturing businesses.
Disclaimer
Please note this podcast/interview does not constitute a financial promotion and is provided for informational purposes and should not be construed as an invitation or offer to buy or sell any investments. Please be aware that investments into unquoted companies are high risk, long term and illiquid investments. Your capital is at risk. Past performance is not a reliable indicator of future performance. Target returns are not guaranteed and forward looking statements are illustrative only and must not be relied upon. Investors should only invest on the basis of reading the full offer documentation. Listeners must make their own independent decisions and obtain their own independent advice regarding any information, projects, securities, tax treatment or financial instruments mentioned herein.
