81: Why investor concerns over hardware are overblown | Damon Bonser of British Design Fund

29 Aug 2023 / Podcast Tax Advantaged

By Dr Brian Moretta

British Design Fund

Hardware startups have often struggled to get funding, but Damon Bonser of British Design Fund is trying to change that. In this episode, he talks about his experiences and how hardware can be more attractive than many investors think.

The first half of our discussion focuses on how companies can mitigate risk. Damon discusses how he avoids investing in a warehouse of unsold goods, focusing instead on more normal VC ideas of satisfying customer needs by getting the product into their hands early on.

We discuss how and when companies should tool up and start production. We also talk about where, with Damon highlighting how reshoring into the UK is starting again, especially post pandemic. We also talk about intellectual property and how to protect it.

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Visit the British Design Fund website.

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Damon Bonser is the Founder and CEO of the British Design Fund. He is a serial entrepreneur with over 20 years’ experience building and running product development and manufacturing businesses.