Hardman Talks | Full stream ahead, investing in content

29 Feb 2024 / News Video
investing in content

In this Hardman Talks, Derek Terrington joins Larissa Adams to discuss the current landscape of the streaming and broadcasting industry.

The “great correction” of 2022 saw a significant share price decline for major streaming platforms like Netflix. Despite this setback, Netflix remains the dominant player, leveraging its diverse content offerings to maintain market leadership. Notably, the company’s strategic expansion into gaming and gambling reflects its commitment to evolving entertainment preferences globally.

In contrast, traditional broadcasters in the UK face challenges amid a shifting media market. While companies like ITV and STV are investing in content production and digital offerings, they continue to rely on linear television broadcasting for revenue.

Watch the interview now to find out more, and read more of Derek’s research here.

Watch the discussion