UK Housebuilding Sector in 1Q 2020

07 Apr 2020 / Corporate research

The Promised Land

Red Dwarf, the very British sci-fi comedy franchise, ran for 11 seasons – most recently in 2017; and The Promised Land is a feature-length TV movie – out this year.

Yes, the programme is an acquired taste.

Strangely, too, many episodes are impacted by a virus or three (physiological, not main-frame).

More practical right now, and a veritable Canaan, would be Reverse Flu Virus; and, even better, the Luck Virus.

The former infects the individual with a feeling of well-being and happiness – whilst the latter morphs the host into the luckiest person alive and allows him or her to, very easily, do things which are considered almost impossible.

As the contagion – medical and financial – of COVID-19 spreads, the Red Dwarf viruses would be the ones to have.

But science fiction has an empiric habit of becoming reality.

As a close relative of Red Dwarf once said: “let us think the unthinkable, let us do the undoable, let us prepare to grapple with the ineffable itself, and see if we may not eff it after all”.


Download the full report

Request a meeting

If you'd like to be introduced to the team at , get in touch.

Request a meeting