In this interview, Lee Cowie, CEO of accesso Technology Group, discusses the company’s growth strategy and the evolving role of technology in the global attractions and leisure industry with Richard Jeans, Hardman & Co's Technology analyst.
The conversation explores how accesso’s integrated software ecosystem aims to improve the guest experience while helping operators increase revenue, improve efficiency and gain greater insight into their businesses. With developments in artificial intelligence (AI), data analytics and payment processing, the interview considers how accesso is building on its established technology platform to address the changing needs of attractions worldwide.
The discussion also examines the commercial opportunities emerging from accesso’s AI capabilities, the benefits of its global customer base and operational experience, and the potential for venues to gain more value from their existing data. Lee shares his perspective on customer relationships, product development and the company’s sales pipeline, including opportunities to expand the adoption of multiple software solutions across individual venues.
Key moments
00:21 — Why Lee Cowie joined accesso
01:19 — Building the accesso ecosystem
02:55 — Payments and AI become key layers
03:36 — Why venues may struggle to build AI alone
05:48 — accesso Intelligence in the real world
07:30 — Agentic AI accelerates development
08:24 — The payments opportunity
09:32 — Major customer relationships
10:34 — Commercial momentum builds
11:22 — New opportunities in ski
accesso Technology Group plc is the leading technology provider to the global leisure and attractions industry. accesso’s solutions allow venues to increase the volume and range of on-site spending and to drive increased transaction-based revenue through ticketing, point-of-sale, virtual queuing, distribution and experience management software. Consequently, accesso’s solutions drive increased revenue for attraction operators whilst improving the guest experience.
